Case Study 2min(s)

Shawbrook supports BDB Global with new funding package to strengthen capital structure and support growth

Shawbrook provided a new funding package for BDB Global to refinance existing facilities and support the full realisation of its transition to 100% employee ownership.

A group of six people sit around a table in a modern, bright office, collaborating and working on laptops, with plants, shelves, and large hanging lights in the background.

At a glance

  • BDB Global is an international B2B marketing and communications agency delivering integrated campaigns for multinational clients in technical sectors.
  • An existing Shawbrook client since 2021, when it first became employee owned, the company sought funding to simplify its capital structure and repay legacy shareholders.
  • We provided a refinance facility that supported these objectives and enabled their continued growth plans.

BDB Global is a UK-based, specialist B2B marketing agency with a strong track record of delivering integrated campaigns and expertise across strategy, PR, content, creative and digital. Its customer base includes global organisations operating in complex, technical industries, where it acts as a trusted, consultative partner to its clients.

With a strong new business pipeline, the Board identified an opportunity to expand its strategic capabilities and integrate new technologies that will enable it to execute marketing campaigns more efficiently and effectively. It also wanted to simplify the company’s capital structure and address outstanding shareholder payouts, with a view to working towards financial freedom for its employee owners.

Shawbrook provided a new funding package, refinancing existing facilities and introducing a structure aligned to the business’s cash generation and working capital profile.  

The transaction builds on an established relationship between Shawbrook and BDB, reflecting a continued commitment to supporting the business through its next phase of development.

Our move to employee ownership was about enshrining a model of collective responsibility, shared success and long-term financial stability. Five years into the journey, this funding marks an important milestone with the repayment of legacy shareholder positions while maintaining the flexibility to continue investing in growth, including designing and building industry-leading proprietary AI tools. Shawbrook understands how our business operates, particularly the nuances of long-term client relationships and international B2B marketing. Their continued support reflects that understanding.

Matt Smith Executive Chairman and CEO at BDB Global

Paul Shier, Director, Corporate Leverage at Shawbrook, commented:

“We have worked closely with the Board at BDB Global for several years and this latest transaction is structured to support both stability and forward momentum. We refinanced existing facilities while enabling the business to address shareholder payouts and continue executing its growth strategy.”

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