Shawbrook supports Motivates with a bespoke growth financing package
Leading gift card and reward solutions provider, Motivates, has secured debt funding for future growth and succession planning.
At a glance
Motivates Inc. Limited, a tech-led omni-channel gift card, reward, and recognition specialist, has secured a bespoke funding package from Shawbrook to support its next phase of growth and a planned transition in operational leadership.
Founded by a dynamic team including Chairman Bill Alexander, former CEO Mark Boyce, and gift card entrepreneur Alex Barseghian, Motivates has built a reputation for delivering innovative gifting, recognition, and incentive solutions to both corporate and retail clients. Since launch, the company’s flagship Lifestyle gift card has become a household brand, available in over 6,000 merchant locations across the UK, with over 6.6 million gift cards sold since 2020.
The funding package provided by Shawbrook will support Motivates’ strategic growth ambitions, including future acquisitions, while enabling a smooth transition of key operational leadership roles to support the business in its next phase of growth.
At Motivates, we are passionate about making rewarding easy and creating inspirational recognition, loyalty and gifting strategies. Partnering with Shawbrook marks an exciting new chapter for Motivates. Their team understood our vision and delivered a flexible solution that positions the business for long-term success.
Chris Walton, Head of Corporate Leverage at Shawbrook, commented:
“Motivates is a leader and innovator in its field and we are delighted to support the company’s experienced team during their next stage of growth. The transaction reflects Shawbrook’s ongoing commitment to supporting ambitious businesses through tailored funding solutions. We look forward to seeing Motivates continue to energise the world of reward and recognition.”
The transaction was introduced and supported by debt advisor Ian Tetsill, Osborne Clarke acted for Shawbrook, Stephenson Harwood for Motivates and Financial Due Diligence was conducted by Buzzacott.
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